A luxury sleep brand, open online.
Digitalwebtonics built esoraehome.com, the online store for Esorae Home, a premium home-goods brand that is part of Esorae Group, with showrooms in Lagos, Abuja, Port Harcourt, and Benin City. Shoppers choose a mattress by feel, browse bedding, pillows, and fragrance, save favourites, and check out in one WooCommerce store, while hotels and bulk buyers have a route of their own.
- E-commerce
- WordPress and WooCommerce
- Lagos, Nigeria
- Client
- Esorae Home, part of Esorae Group
- Industry
- Luxury mattresses, bedding, and home fragrance
- Showrooms
- Lagos, Abuja, Port Harcourt, Benin City
- Scope
- Store design and development
- Platform
- WordPress, WooCommerce, Elementor
- Live site
- esoraehome.com
Sell a showroom
experience online.
A mattress is a considered purchase. The store had to earn that trust without a salesperson.
Esorae Home sells mattresses, bedding, pillows, and home fragrance that customers usually want to see and touch first. The store had to carry the calm, premium feel of the showrooms and help a shopper choose the right mattress on their own.
It also had to serve two very different buyers: households buying one mattress, and hotels and businesses buying in bulk.
Built around how
people shop for sleep.
One store for the whole home range, from mattresses to candles.
- WordPress
- WooCommerce
- Elementor
- Cloudflare
Shop by feel
Mattresses grouped into collections and labelled from plush to extra firm, with filters so shoppers can narrow the range by firmness.
The whole home range
Bedding, pillows, fragrance from partner houses, bath and lounge, furniture, and gifts, each with its own categories and a mega menu that keeps everything one click away.
Accounts, wishlist, and cart
Shoppers save favourites, see their orders in their account, and check out through WooCommerce.
Wholesale and hospitality
A separate path for hotels and bulk buyers, so trade enquiries do not get lost among retail orders.
Campaigns the team can run
A monogram service, a newsletter, and seasonal offers like the sixteenth-anniversary gift basket, set up so the team can update them.
Live on desktop
and phone.
Captured from the live site. Visit esoraehome.com to click through it yourself.
